Creating effective visual communication to help businesses and individuals
convey compelling messages and tell resonant stories.


Publication design

Branding / Naming

Identity systems

Creative Direction

Website design and strategy



Lee Friedman has over 20 years of experience in design and
visual communication. His work has received awards from the AIGA, the Society of Publication Designers, Communication Arts, and Graphis. He is also a former Creative Director of Dwell magazine and was the Founding Creative Director of Everywhere, an online and print travel magazine.

Prior to his work in graphic design and creative direction, Lee had a long career as a professional photographer in New York and Paris where he shot fashion, still-life and portraiture for clients including Vogue, Esquire, GQ, Harper's Bazaar, W, Bergdorf Goodman, MTV, and The New York Times Magazine.

Lee has taught at various institutions including the Rhode Island School of Design, the San Francisco Art Institute, and has been an adjunct professor at California College of the Arts (CCA) since 2001. Lee holds a BFA in photography from Pratt Institute, and an MFA in graphic design from the Rhode Island School of Design.




T   415.310.2805